The Bose Effect: “win by association”

The Bose Effect: “win by association”

The Bose Effect: “win by association”

Here’s something that you won’t see on any official Bose website.​

Bose markets their name carefully and as a result “Bose” is a recognised brand.  They make home audio like sound bars, home theatre, noise cancelling headphones and earbuds, and back in the day they had that amazing sounding clock radio – among other things.

How does this help you?

Bose is recognised as a quality audio label. The Bose Effect.  You didn’t have to do anything, Bose did all the work for you already and you win just by association.

I was setting up at a wedding venue with an original Bose L1 Model 1 many years ago. One of the staff saw the unusual looking “stick” and came for a closer look.  Upon seeing the little brand badge, he said “Oh.  It’s Bose!  They always sound good.”…. and then after a little pause he added “You must be a good dj!”.  Their words not mine, and I’ll take it.  This was before I’d even put any music on!

Nick Logan – Auckland-based wedding + corporate event DJ

That quote sums it up.  Bose has already done the marketing so everyday non-audio folks know their brand is good and can be trusted, and it doesn’t matter if your audience knows anything about sound or not.

Would the average or majority of an audience at a wedding or corporate event recognise other pro audio labels such as Rane, EV, Yorkville, QSC, HK, or Mackie?  Even if they have heard of the brand, perhaps a more household name like JBL or Pioneer, only Bose has years of marketing history telling the world how amazing the brand sounds, how quiet the noise cancelling headphones are, how crisp and clear the home audio is, and so on.

If “beauty is in the eye of the beholder“, then the quality of the Bose home audio range really comes down the ear of the beholder.  Even if someone tried to argue that better-sounding PA systems exist other than the Bose L1, there are none with a brand name as broadly recognised as the Bose name.

Clothing and shoe labels, alcohol and beverage manufacturers, and even other electronic companies pay billions to associate their brands with celebrities and sports stars.  Rugby games improve because of the boots, nightlife is more fun because of the clothing, and even a teeny tiny hangover is worth it because the guy from that Hollywood or those rap videos drinks the same bottle. Similarly, The Bose Effect is real.  Bose has done the marketing, and Bose has the brand recognition.  Why not use that to your advantage?

And of course, it’s not just the brand.  The Bose Pro systems are lightweight, easy to transport and store, easy to set up and sound great.  And – guests assume you’re a better entertainer.  Isn’t that the goal?


Experience the unofficial Bose Effect with your official Bose Pro audio.  Call or email, tell me about your current setup up and see how we can help.

The Bose Effect win by association

Take a look at all of the Bose Professional audio options

Bose L1 Pro range

Bose S1 Pro


Bose F1 812 and Subwoofer

Is the Bose L1 mono or stereo?

Is the Bose L1 mono or stereo?

Is the Bose L1 mono or stereo?

All of the Bose L1 systems can accept a STEREO input, but as they are designed to be used as a singular stand-alone sound system, they output everything in MONO.

If you run a stereo input from any stereo source such as a phone, laptop, or DJ mixer, you can either run a “stereo cable”, or run left into ch1 and right into ch2.

But the L1 Pro will sum or “combine” all of the inputs and make a single mono output.  

For those used to using traditional speakers on stand setups, it can seem odd or completely foreign to not be using “stereo”.  

But here’s the thing – your audience doesn’t care. More importantly, they won’t be able to tell.

Here’s why:

Part 1 – the original audio:  To generate true stereo sound, you need a different signal or tone or sound in the left compared to the right.  Live bands are generally mono because the guitar or drums or singer can’t play and split their output to supply a slightly different sound in each channel.  Even with two speakers, it’s the exact same sound in each one.  

If the live band’s sound engineer was to be fancy with the mixer and put all the vocals on the right speaker and the guitar on the left unless your audience is dead centre of the stage/room/between the speakers, they will not be able to hear the other channel.  They will be missing out on the vocals, or even worse – the guitar!

As a side note, there are ways for band audio engineers to run “stereo” audio at a live show.  This usually involves utilising a number of large stacks or arrays, at least four.  The two stacks on at stage left would actually be left and right audio, one channel in each stack, and on stage right, the same again – two stacks, left in one, right in the other.  Arguably this isn’t so the audience thinks they’re hearing stereo, but so that they don’t miss any part of the audio no matter where they’re standing.  It’s incredibly complicated and often involves high-end line array systems worth tens of thousands each.

Part 2 – recorded material, ie DJs: Even if the original recording is stereo, your audience will have to be dead centre between the left and right speaker in order to hear true stereo.  If they are on the right of the room, they probably won’t hear everything coming from the left.  While the output would be stereo, the audience won’t HEAR stereo. 

All that aside, the Bose L1 systems are designed to be easily used singularly.  Due to the 180 degrees of sound dispersion, in many venues or scenarios, you only need one anyway.  The sound to the left or right or straight out in front is the same so no matter where your audience is dancing, listening, or stumbling, they hear everything.  

Is the Bose L1 pro mono or stereo?



Does The Bose L1 Have a Subwoofer?

Does The Bose L1 Have a Subwoofer?

Does The Bose L1 Have a Subwoofer?

Yes, all the L1 Pro systems have a subwoofer, but they’re each set up a little differently.

The L1 Pro8 and L1 Pro16 each have a racetrack subwoofer built into the base unit.

The L1 Pro32 does not have a sub built in, instead relying on the Sub1 or Sub2 active subwoofers to be connected.  When you purchase the L1 Pro32, you buy with either the Sub1 or Sub2 option.

The Sub1 is a 7” x 13” racetrack driver playing as low as 40Hz, effectively a 15” subwoofer speaker stretched into an oval racetrack shape.

The Sub2 is larger, comparable to an 18” subwoofer, but stretched into a 10” x 18” racetrack speaker.  This one plays down to 37Hz, even lower than the larger Bose F1 subwoofer.

You can stack a pair of Sub1, a pair of Sub2, or run a Sub1 with a Sub2 together.  Alternatively, you can add a Sub1 or Sub2 to either the Pro8 or Pro16.

Bose L1 Pro subwoofer

Is the Bose L1 worth it?

Is the Bose L1 worth it?

Is the Bose L1 worth it?

Such a common question, one that is asked all the time in various Facebook groups for Bose users, musicians and DJs.

Whether the Bose L1 is worth it depends on your needs and budget. It is a high-quality portable PA system that offers excellent sound quality and is relatively easy to set up. However, it is also quite expensive.

Here are some of the pros and cons of the Bose L1 to help you decide if it is the right system for you:


  • Excellent sound quality
  • Amazing throw of sound
  • Small footprint, low profile, and isn’t an eye-sore in any room.
  • Wide coverage
  • One size doesn’t fit all, so there are a number of Bose Professional portable options, be it for a DJ, solo musician, live band, dance school, and more.
  • Portable and easy to set up
  • Reliable warranty and local, personal support
  • Variety of input options


  • It’s not cheap.  Nothing good in life is cheap.
  • Takes some getting used to compared to “traditional speaker on a stand” options.

If you are looking for a high-quality portable PA system that offers excellent sound quality and is relatively easy to set up, then the Bose L1 is a good option. However, if you are on a budget or need a system that can handle larger venues, then there are other options that may be a better fit.

Ultimately, the best way to decide if the Bose L1 is worth it is to try it out and see if it meets your needs. If you’re in the upper North Island of NZ, let’s chat about how you can try a system out for yourself.  Seeing it in a retail store doesn’t cut it, it simply doesn’t compare to giving it a go at a real event on stage, or in your usual practice room or studio.

Does the L1 Pro8 have reverb?

Does the L1 Pro8 have reverb?

Yes, the Bose L1 Pro8 has reverb.

It has a built-in multi-channel mixer that offers adjustable EQ and reverb. 

Note that while the Pro8 has 3 channels built in, reverb is only available on ch1 and 2.

You can also adjust the reverb via the Bose Music app.

  1. Open the Bose Music app.
  2. Select the L1 Pro8 from the list of devices.
  3. Tap on the “Mixer” tab.
  4. Under the “Effects” section, tap on the “Reverb” button.
  5. Use the slider to adjust the amount of reverb.

Download the Bose Music app for iOS or Android here.

And of course, if you’re using the T4s or T8s Tonematch mixer (or older original T1 mixer), you have full audio control including reverb, EQ and instrument, microphone, and DJ presets.

Adjust the volume, EQ, and reverb controls.

Each channel has individual volume, bass, and treble controls. Channels 1 and 2 have a reverb control also. To adjust the controls:

  1. Press the channel control knob to select a setting: VOLUMETREBLEBASS or REVERB
  2. Rotate the channel control knob to turn up (clockwise) or down (counterclockwise) the setting:
    • When adjusting volume, the signal indicator below the knob indicates if the signal is too loud or quiet: Green means the signal is present; red means the signal is clipping; off means no or low signal present
    • When adjusting bass and treble, the middle/center position is the neutral setting