The Bose Effect: “win by association”

The Bose Effect: “win by association”

The Bose Effect: “win by association”

Here’s something that you won’t see on any official Bose website.​

Bose markets their name carefully and as a result “Bose” is a recognised brand.  They make home audio like sound bars, home theatre, noise cancelling headphones and earbuds, and back in the day they had that amazing sounding clock radio – among other things.

How does this help you?

Bose is recognised as a quality audio label. The Bose Effect.  You didn’t have to do anything, Bose did all the work for you already and you win just by association.

I was setting up at a wedding venue with an original Bose L1 Model 1 many years ago. One of the staff saw the unusual looking “stick” and came for a closer look.  Upon seeing the little brand badge, he said “Oh.  It’s Bose!  They always sound good.”…. and then after a little pause he added “You must be a good dj!”.  Their words not mine, and I’ll take it.  This was before I’d even put any music on!

Nick Logan – Auckland-based wedding + corporate event DJ

That quote sums it up.  Bose has already done the marketing so everyday non-audio folks know their brand is good and can be trusted, and it doesn’t matter if your audience knows anything about sound or not.

Would the average or majority of an audience at a wedding or corporate event recognise other pro audio labels such as Rane, EV, Yorkville, QSC, HK, or Mackie?  Even if they have heard of the brand, perhaps a more household name like JBL or Pioneer, only Bose has years of marketing history telling the world how amazing the brand sounds, how quiet the noise cancelling headphones are, how crisp and clear the home audio is, and so on.

If “beauty is in the eye of the beholder“, then the quality of the Bose home audio range really comes down the ear of the beholder.  Even if someone tried to argue that better-sounding PA systems exist other than the Bose L1, there are none with a brand name as broadly recognised as the Bose name.

Clothing and shoe labels, alcohol and beverage manufacturers, and even other electronic companies pay billions to associate their brands with celebrities and sports stars.  Rugby games improve because of the boots, nightlife is more fun because of the clothing, and even a teeny tiny hangover is worth it because the guy from that Hollywood or those rap videos drinks the same bottle. Similarly, The Bose Effect is real.  Bose has done the marketing, and Bose has the brand recognition.  Why not use that to your advantage?

And of course, it’s not just the brand.  The Bose Pro systems are lightweight, easy to transport and store, easy to set up and sound great.  And – guests assume you’re a better entertainer.  Isn’t that the goal?


Experience the unofficial Bose Effect with your official Bose Pro audio.  Call or email, tell me about your current setup up and see how we can help.

The Bose Effect win by association

Take a look at all of the Bose Professional audio options

Bose L1 Pro range

Bose S1 Pro


Bose F1 812 and Subwoofer

Upgraded Bose S1 Pro + Now Available

Bose S1 Pro +

Now available in New Zealand!

The incredibly popular battery-powered Bose S1 Pro has had a 2023 makeover.

Everything that made the original S1 Pro so famous just got even better!

This upgraded version of the highly acclaimed Bose S1 Pro brings an array of exciting features and improvements that make it an obvious choice for anyone after portable audio with quality sound and professional features.

Bose has a reputation for crafting high-quality products, and the S1 Pro+ is no exception. Built to withstand the rigours of the road, this rugged speaker is constructed using robust materials, ensuring its durability in various environments. Whether you’re on tour, travelling, or simply using it at home, the S1 Pro+ is designed to withstand the demands of active use.

Bose S1 Pro + in stock now

Stand-out features in the new Bose S1 Pro + include:

  1. NEW: 2 x wireless receivers built in.  Connect the XLR or jack (6.3mm jack) transmitters (sold separately) to your handheld microphone, guitar, or mixer output and connect with the S1 Pro + wirelessly.
  2. Up to 11 hours of battery life!
  3. Wireless Streaming: Embracing the convenience of modern technology, the S1 Pro+ features built-in Bluetooth connectivity. This allows you to effortlessly stream music wirelessly from your smartphone, tablet, or any other Bluetooth-enabled device. Say goodbye to tangled cables and enjoy the freedom of wireless audio streaming.
  4. Connectivity: The S1 Pro+ offers a wide range of connectivity options to cater to various needs. It features multiple channels, including two XLR/6.3mm combo jacks and a 3.5mm auxiliary input. This versatility enables you to connect microphones, instruments, and other audio sources simultaneously, making it an excellent choice for solo performers, small bands, DJs, and presenters.
  5. Bose Connect App Integration: With the Bose Connect app, managing and controlling your S1 Pro+ becomes effortless. You can adjust settings, fine-tune the sound, and even wirelessly link multiple units for a more extensive sound coverage. The app provides a user-friendly interface, putting powerful customisation and EQ options at your fingertips.
  6. Compact and Portable: True to the S1 Pro’s legacy, the S1 Pro+ retains its compact and lightweight design. It’s easy to carry around, making it ideal for musicians on the go. Whether you’re gigging at different venues, performing in small spaces, or taking your music outdoors, the S1 Pro+ ensures you have professional-grade sound at your disposal without compromising on portability.

The Bose S1 Pro+ brings several exciting improvements to an already impressive sound system. From enhanced performance and extended battery life to wireless streaming and versatile connectivity options, the S1 Pro+ is designed to cater to the needs of musicians and audio enthusiasts alike. Its compact size, durability, and integration with the Bose Connect app make it a highly attractive choice for those seeking a portable and professional sound solution. Upgrade to the Bose S1 Pro+ and experience a new level of audio excellence.

Bose S1 Pro + available in New Zealand now